
Jammu and Kashmir (J&K), a Union Territory in northern India, is a world-renowned tourist destination, blending natural beauty with rich cultural heritage. While it’s known for its tranquil lakes, lush gardens, and breathtaking landscapes, J&K also offers adventure, pilgrimage, spiritual, and health tourism. Jammu's temples draw devotees, while Kashmir’s picturesque valley offers unparalleled scenic beauty. The region’s climate is ideal for horticulture, making it a key driver of the rural economy.
With a GSDP of Rs. 2.30 trillion (US$ 27.70 billion) in 2023-24, J&K has shown impressive economic growth, with a 7.53% CAGR from 2018-19. The UT’s industrial policy is investor-friendly, featuring attractive incentives and a single-window clearance system. This has led to several partnerships, including 456 MOUs signed in 2021, promising Rs. 23,152 crore (US$ 3.17 billion) in investment, and a Rs. 3,000 crore (US$ 391.8 million) pledge from the UAE in 2022.
J&K’s exports, including drug formulations, woolen garments, and fabrics, reached US$ 33.65 million in FY25. The region is also seeing a tourism boom, with 1.08 crore visitors in 2024 alone, marking a record-high, fueled by the post-Article 370 surge. With so much unfolding, J&K’s future is as captivating as its landscapes.

























